How to create a successful website?

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Best Website Developer

It is impossible to run a successful business without a presence on the Internet. No matter how good your product is, you cannot grow your business without a good website or mobile app. SECL group is an experienced company specializing in creating proven software. You can get the maximum income from your site with such a partner.

Why do you need your website?

If you own a business or want to start one, you need to consider building a good website. With this, you can learn how to sell your products or provide services via the Internet, conduct large-scale promotions, and tell a huge audience about your product.

Today, every company, even the smallest one, must have an online presence. It is one of the most critical components of building a good brand.

Good Website Options

For your brand to be successful, you must have a good website. Today, there are several essential criteria by which you can distinguish a website made in haste and one that can bring you good profit:

UX/UI design;
Rich functionality;
Easy navigation;
Seo-optimization;
Testing.

Each parameter has a special meaning, so it makes sense to talk about them in more detail.

UX/UI design

Your site must be straightforward to use. A UX/UI designer’s responsibilities include developing a beautiful and user-friendly interface. Particular attention is paid to the following parameters:

Fonts;
Choice of background and colors;
Headings;
Footer;
Headers and footers;
Indents and more.

The site must have a lot of air (blank space). It is also necessary to use fonts and colors that do not bore the user.

UX / UI designers carefully study good sites, take all the best from them, and, based on this, create new, gorgeous platforms depending on the goals of the customer.

Rich functionality

The functionality of the site depends entirely on what services your company provides. However, please offer additional features to your customers. For example, if your company sells wallpaper, it would be a good idea to provide them with a calculator that allows you to calculate the number of rolls per room size. Such an example can be chosen for almost any company.

It will also be good if your site has a blog where you will publish helpful information about your product and company activities. So, if you sell dietary supplements for weight loss, you can post additional tips here to help girls lose weight faster.

Another helpful feature is a call to the support service or a chat on the site. It will allow your customers to receive qualified assistance and get answers to possible questions quickly.

To own an eCommerce site, you need to connect popular payment systems. According to statistics, about 80% of all users refuse to purchase goods if the company offers a complex payment method. It is worth taking care that the number of payment systems is as large as possible and the level of transaction protection is high.

Easy navigation

Customers must have the opportunity to find the right product, service, or information at a distance of three clicks. The better the navigation, the better. No one will spend much time on your site looking for the right product or service. It will be good if your site has its search engine so that you can make navigation as easy as possible.

In addition, it would be good to install an additional widget on the site that will offer similar products and services usually ordered along with the selected product.

SEO optimization

If you want your site to be popular, you must ensure that the search engines like it. For this, you need to use the services of an SEO specialist additionally. Their responsibilities include optimizing headings, URLs, photos, videos, text materials, and much more.

Do not think that SEO optimization is a simple process. It usually takes several months, so involving such a specialist in the site creation stage makes sense. In addition, you must understand that the online platform can become competitive and get into the top 10 only after at least six months of starting work.

Testing

You need to conduct comprehensive testing to provide your customers with a quality product. It will make sure that your product works well.

So, first of all, you should check:

Productivity;
Security of personal data of clients and transactions;
Interface;
Functionality.

According to statistics, more than 50% of users refuse to use the site if it takes more than 30 seconds to load. Some platforms crash during the seasonal sales period, thereby losing many potential clients. To prevent this, you need to carefully check how well your site works if a large number of people are using it at the same time.

You must provide excellent protection for their personal data and transactions if you offer your customers to pay directly on the site. The problem is that many platforms are prone to hacker attacks, so you must use good security conditions.

Separately, it is necessary to check the functionality or how well it performs the tasks. For this, it is better to use both automatic and manual testing. It will identify the main problems.

What industries does SECL work with?

As already mentioned, a good website is essential for every company that wants to be successful. That is why SECL works with almost all industries:

Sale of goods in wholesale and retail;
Health care;
Publishing houses and mass media;
Internet services;
Real estate;
Logistics and transport;
Charity and many others.

In addition, government agencies also need a good website. It will allow them to communicate better with citizens and provide them with essential services and information faster.